To check his work’s viability and its prospects of success, Martin Le Chevallier asked a consulting firm to conduct an “artistic performance audit”. A consultant assessed his works and his approach and evaluated the commercial and artistic outlets for the artist with regard to what the competition has to offer. After examining the artist’s age in comparison with his celebrity rating, the consultant concluded that it is worthwhile to continue his activity if he embarks on a competitive artistic development strategy. The recommended strategy defines the best aesthetic, conceptual, and commercial tactics to adopt, the most propitious geographic areas for production, promotion, and exhibition, and the optimal media and relational options to ensure the artist’s place in the market and in posterity.
The process documentation is available here (pdf file / 3,5 Mo)
Consulting firm: Associates Consulting