Ici, autrefois (Here, in days gone by)
Urban interventions, Orléans, France, 2020

On March 15, 2020, to fight against the Covid-19 epidemic, the French government order all “non-essential” businesses to close. Martin Le Chevallier put up notices explaining, for the benefit of future generations, what these places used to be for.

 

“Here, in days gone by, people bought
clothes they didn’t need.

 

“Here, in days gone by, people ate cows.”

 

“Here, in days gone by, people paid to sweat.”

 

“Here, in days gone by, illusions were sold.
(on a cosmetics store)

 

“Here, in days gone by, people had their hair torn off.
(on an epilation salon)

 

“Here, in days gone by, anything was sold.”
(on a discount store)

 

“Here, in days gone by, faces were rubbed off”
(on a beauty salon)

 

Here, in days gone by, people bought muscles.”
(on a sports nutrition store)

 

“Here, in days gone by, people were exposed
to artificial sunrays.”
(on a tanning salon)

 

“Here, in days gone by, people were cooled.”
(on a cryolipolysis weight loss center)

 

“Here, in days gone by, cumbersome liberties
were sold.”
(on a car dealer)

 

“In days gone by, people came all the way here
to buy a nail.”
(on a hardware store)

 

“Here, in days gone by, disposable furniture was sold.”

 

“Here, in days gone by, people sent money to heaven.”
(on a bank)

 

“Here, in days gone by, people laundered dough.”

 

“Here, in days gone by, our gazes were sold.”
(on an advertising display
)

 

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